Brand Identity · Packaging · Visual Direction

→ Concept

An Emirati project inspired by incense and oud rituals.
It reflects what remains after burning — the trace, the calm, and the scent.

→ Visual Direction

A quiet and minimal visual identity built on space and balance,
with a confident presence and no ornament.

→ Logo

A clean linear logo combining Arabic and English,
designed for clarity, balance, and adaptability across applications.

→ Colors & Materials

A palette inspired by charcoal and ash,
supported by earthy tones and raw materials that reflect depth and texture.

→ Outcome

A calm and confident visual identity that expresses the brand’s essence
without excess and leaves a lasting trace.